When you are running down the grocery store aisle, the choices can be daunting. On one hand, you see well-known brands, with their vibrant packaging and prominent commercials. On the other hand, there are store-brand items, which are often cheaper but not as well-known. Choosing store brands can be a smart way to save money without losing value.
Private label products are manufactured by third-party companies, under the store’s brand. Often, these items are very similar to name-brand versions. The main difference? Private label options don’t include the high costs of advertising that national brands build into the price.
Many people think that store brands are not as good, but blind taste tests have shown that customers often can’t distinguish between generic brands and popular brands. In particular when it comes to common household items like salt, the quality is virtually the same.
In the case of medicines, the core ingredients are regulated and must meet the same standards, so whether you’re buying branded medicine or store-brand versions, you’re receiving a similar product at a fraction of the cost.
In other categories like toiletries, it may seem more hesitant to try store brands, but it’s often worth it. In case a product doesn’t meet your standards, the money saved can add up over time. Many retailers even provide return policies on store-brand products, eliminating the risk to try.
The key is that you can start small. Try switching a few staples Save money on groceries initially—like baking ingredients, cleaning supplies, or basic groceries. Over time, you'll likely notice how much you’ve cut from your budget. By being open to store brands, you can make a big difference in your grocery bill without feeling like you’re sacrificing quality.